Venture Horizon Creations

Advertising & Marketing is increasingly delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Consumers rely heavily on digital means to research products and make purchases. Think Google.

My Strategies- In order to profitably sell my products on-line, I focused on the following all important components:

• Search Engine Optimization (SEO)- This is the foundation for successful digital marketing. esigned to improve my search engine rankings and increase the quantity and quality (likely customers) of organic traffic to my websites. What I did:
  - Create useful, relevant copy designed to answer the searchers’ questions.
  - Increase page speed by optimizing the site in a number of ways mostly on the back-end code.
  - Streamlined design and navigation to enhance the visitor’s user experience (UX).
• Pay-per-click (PPC) advertising- Organic rankings take time to develop and are not always sufficient to drive customers to your site. Creating targeted, effective ads is essential. I worked with many of the major PPC networks including: Google Ads, Bing, Facebook, Twitter and others. Google Analytics and other tools are essential to determine the effectiveness and profitability of PPC advertising.
• Branding- The Venture Horizon name appeared in the title of every product offered by my customers/dealers, on their product pages as well as in all their extensive advertising. Consequently, my organic rankings were greatly enhanced.
• Web Design- I spent a significant amount of time, energy and money getting potential customers to my websites. It was therefore crucial that visitors were treated to a pleasant, useful and even memorable experience. First impressions mean everything. My well-designed site scaled elegantly on mobile devices as well as desktop computers.
• Content Marketing- I regularly created a variety of materials designed to promote the Venture Horizon brand and stimulate interest in my products. The focus was on providing useful consumer information without pushing for a sale. This was done with both existing as well as speculative customers. Attention-getting, lead-generating materials included: Email Promotions, Q & A articles, Company Milestone Announcements, Blog Exchanges.
• Social Media Marketing- Since over 2 billion people use social media, it makes sense to engage with them on their turf. Connecting with existing or potential customers with a presence on Facebook, Twitter, Instagram and others has never been easier or more important. You will find Venture Horizon on most major platforms.
• Email Marketing- I used personalized, engaging, eye-catching email promotions all the time. It is a good way to stay in touch with existing customers. Potential customers were secured either through List Generating services or when they contacted me with questions about my products.