Critical Support
Web Maintenance
Daily, weekly, monthly or on demand
– Protect Your Brand, Your Security & Your Sanity –
Website Maintenance is a Must
ONGOING MONITORING, BACKUPS, ANALYTICS & SUPPORT
Like your home, your website (business or personal) is one of your main investments. It is crucial to your success and required a large investment of time, energy and money. Keeping it operating as it did on day one requires continuing effort. If not yours...then mine.
Website Maintenance
Is the regular inspection of your website for problems, errors and to make sure everything is up to date and relevant. It must be done consistently in order to ensure that your website remains operating smoothly and is safe and secure. Thus encouraging an increase in traffic to your site while boosting your SEO and search engine rankings on Google and others.
Maintenance Services I provide summary:
- Regular Updates- Whatever your CMS, including WordPress, it must be checked for new updates when they are released. Script updates are also are important. Failure to do so could result in a reduced functionality and open your site up to hacking attacks.
- Backups- All website content and data including the data base must be backed up regularly if not continuously.
- Site Monitoring- Evaluate the performance, availability and functions of your website and hosting provider. This includes speed performance. Both manual and automated testing are provided.
- Analytics- Gathering and assessing traffic to your website. This includes a variety of data related to visitors behavior during a session, their demographics, devices used and their history with your site. Detailed reports will be provided. Google Analytics is one of the tools used.
- Content- Study after study confirm the importance of well written, meaningful and accurate copy. Websites flourish and attract a wider audience when they are regularly updated with new, relevant content frequently. Content effects your Google Rankings.
In order to avoid down time, disappoint customers or loose business it is important to invest in a Website Maintenance Program. Contact me to discuss your options.
Website Maintenance Tasks
To be done weekly…
- Check that all of your pages are loading without errors
- Run a backup and make sure a previous version of your site is stored
- Make updates to website software and plugins
- Check that all of your forms are running properly
- Remove any spam comments from pages and posts
- Check your pages to see if there are any broken links
- Search for 404 errors and fix or redirect
- Write one or more blog posts to keep your community engaged and encourage SEO traffic.
To be done monthly
- Check the load speed of your website and ensure that nothing is bogging it down
- Review your security scans and make sure nothing is out of place
- Analyze website statistics from the previous month
- Check your blog to see if there are any articles that could be updated
To be done quarterly
- Review your website design and structure – can be it improved?
- Check graphics and images – should anything be updated?
- Review SEO and meta titles and descriptions to ensure they are as effective as possible
- Test and tweak popups, forms, and calls to action
- Review your workload for efficiencies to see if anything can be automated
- Test your website on all devices and browsers to see if it displays correctly
- Review advertising and marketing campaigns to see if anything needs to be changed or updated.
- Restore a previous version of the website to check your backup health
To be done yearly
- Update any reference to the current year
- Review each page for content accuracy, grammar, typos, and relevancy
- Check any active email addresses and see if any are excessive and can be deleted
- Ensure that your website domain name is renewed
- Consider whether a website design update is due
- Review all of your top performing blog articles and see if they can be updated with new content
A custom website enables your business to separate itself from the competition.
Research has shown that a professional-looking website enhances trust, resulting in increased sales and leads.
Full Range of Web Design Services
Visually pleasing layouts with compelling content and striking imagery. Promising a memorable user experience (UX). WordPress is my go-to content management system (CMS).
Your website will be Search Engine Optimized (SEO). Ranking high, driving traffic and growing revenue. It will be responsive, fast and user friendly.
20 years experience selling on the internet. Your SHOP pages will be informative, intuitive and secure. As an Amazon Brand Partner I can be invaluable.
Promoting your brand and boosting sales volume through coordinated (PPC) advertising campaigns. Highly analyzed, cost effective promotions through Google & Social Media.
My imagination and originality will enable you to “stand out in a crowd”. Through creative copy writing, masterful image editing enhanced by a wealth of experience.
Ensure every visitor’s first impression is positive and enjoyable. This requires frequent updating, fixes, and content additions. You can count on me for partial or ongoing assistance.
Your business may be doing just fine. However, every now and then you will need some help. Even for a few hours. Review my Resume or Portfolios then call me when your ready.
Agency & Enterprise Level Assistance and Support. Growing and over booked. Contract my services as needed: No fixed salary, health care or benefits.
by Paul Tolejko 2024